Tourism & Heritage

West Limerick Tourism was established in April 2010 to foster a spirit of support and co-operation among the tourism and hospitality trade in the region, while also raising the profile of tourism in West Limerick. It was established with support from West Limerick Resources under the Rural Development Programme.

Aims and Objectives

The objectives of West Limerick Tourism are:

  • To raise the profile of tourism in West Limerick through engagement with the media and the general public as well as by developing promotional and marketing activities that are of benefit to the region.
  • To raise awareness of West Limerick as a region with much to offer to domestic and overseas leisure and business visitors, increasing visitor numbers and contributing to increased social and economic prosperity in the area
  • Create opportunities for members to develop new skills and capacity which will benefit not only their own enterprises, but also West Limerick in general in the years to come
  • Create networking opportunities so that members can share learning and work together for the common good
    To foster a spirit of support and co-operation among the tourism and hospitality trade in West Limerick.


West Limerick Tourism has a committee of nine drawn from a variety of sectors to ensure that there is an equal representation of interests. Membership of West Limerick Tourism is open to hotel, B&B, self-catering, visitor attractions, heritage and culture, pubs & retail and visitor services. A flat membership rate of €30 per annum applies.

Marketing and Promotion

West Limerick Tourism has produced an A5 52-page magazine style visitor guide. This brochure is being distributed through Tourist Information Offices, visitor attractions, car hire companies, accommodation providers and other relevant outlets. A pdf version of the brochure is also available and can be viewed at:

For more information visit: or email:

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